If you’re thinking email marketing is a thing of the past, think again. Email still plays a vital role in the marketing mix. However, marketers need to more closely consider specific customer needs and wants to keep their email marketing effective. One of those “needs and wants” pertains to the fact
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Despite all the buzz about the declining revenue of print media, the reality is that traditional channels are not being replaced by social channels. According to Paul Greenberg, author of the best-seller CRM at the Speed of Light, traditional channels aren’t given the importance they deserve because they are harder
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One of the key benefits of multichannel integration is gaining a holistic view of the customer. This in turn can help marketers make better, more strategic decisions. According to Simge Alpargun, customer strategist and manager at Peppers & Rogers Group’s analytics practice, too many organizations have developed each channel separately
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Especially in a tough economy, business owners and other top executives will often demand campaigns that are aimed at delivering short-term profits but that may put at risk long-term customer equity. In the end, this focus may be hugely detrimental to a company’s bottom line. All staff employees from upper
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Today’s consumers are increasingly becoming more mobile and marketers are using new channels to deliver their messages to them more effectively. Called mobile marketing, the approach uses a mobile device such as a smartphone to distribute advertising or promotional messages directly to consumers. Mobile marketing bridges the gap between offline
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