Opportunities for small- to medium-sized businesses to fuel rapid growth via social media marketing are huge, but it doesn’t have to be hard. John Hayes, business development executive for iContact, offers the following six simple ideas for integrating social media into your marketing mix: 1. Socialize your email marketing activity. Add
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Do you know why Google is changing its entire platform from desktop websites to mobile websites? Because there are currently 4.8 billion Smartphone users compared to 1.7 billion desktop users. A mobile website is built just like any other website and is hosted on a web server. The difference is that
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Exhibiting at tradeshows is a significant expense for most companies. To increase the likelihood of having your investment pay off, here are some tips for ensuring your exhibit display really engages show attendees: Keep your display clean and organized. Customers will be turned off by messiness or by having to do
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What is the single most important thing a business owner can do to ensure the success of his or her business? According to Nancy Clauss, president of SAGE Business Consulting, writing out a realistic business plan can help you not just survive, but actually thrive. Clauss offers the following seven
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A feeling of connectedness is something everyone needs in their lives. In fact, most people prefer to do business with companies they feel connected to than with those they don’t. Here are ten tips for encouraging a sense of connectedness with your customers: Send an email or hardcopy newsletter, not
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