List segmentation is the process of dividing your prospect/customer list (or database) into distinct groups of buyers. This helps you tailor your message so it’s more relevant, thus driving a higher response rate on all types of communications campaigns. List segmentation allows you to really know who your customers are so
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Customer relationships can be unprofitable for a number of reasons. For instance, if you have a customer that is only purchasing a single product or service from you, the cost of servicing that customer may outweigh the profit earned. Whether suggesting complementary products and services, or offering add-ons to what a customer
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Most companies are not realizing the full revenue potential of their existing customer base. When the pressure is on, maximizing the data you have about your current customers can make the difference between meeting revenue goals and coming up short. Data profiling can enable you to sort through the information you
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Whether you use direct mail, email or both, testing and refinement can help to improve the effectiveness of your marketing. By varying or testing elements of a direct mail campaign — such as the mailing list, design, copy, call to action or response mechanism — over multiple mailings, you can
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