Sometimes characterized as opposing forces in a zero-sum game, digital and print marketing seem to have reached a truce. Considering the limitations of digital marketing and the time-tested reliability of print, marketers are realizing their powers are greater combined than divided. According to an article in Direct Marketing News, innovative marketers
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Having a solid marketing plan can mean the difference between success and failure for most businesses. According to strategic marketing guru Alex Margarit, before developing any given marketing plan, it is important to conduct some form of strategic analysis. Most marketers employ a SWOT analysis (Strengths, Weaknesses, Opportunity and Threats), which
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Too many companies regard loyalty as a one-time approach rather than a journey that spans customers’ lifecycles and takes into account their preferences and purchasing histories. That’s according to Mila D’Antonio, Managing Editor for 1to1 Magazine and Customer Strategist Journal. D’Antonio recently reported on the results from a survey conducted earlier
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The most successful marketing initiatives don’t just happen; many smart minds from a variety of disciplines and skill sets must come together and apply their best thinking. But that’s not always enough. Tony Brinton, creative director at Rhythm Interactive, believes the best way to avoid disappointing outcomes is to start
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The phrase “You never get a second chance to make a good first impression” is definitely true when it comes to representing your company at a trade show or convention. After all, trade shows offer limitless opportunities to start new relationships with potential clients. But no matter what products or
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