Have you ever ordered something from a company and received a gift you didn’t expect? If it made you feel like the company was really grateful for your business, then you understand the power of freebies. Offering gifts can be a very good marketing tactic—if done right. The type of freebie
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Business owners get a ton of direct mail each day. While direct sales letters and postcards are a cost-effective way to reach your prospects—and can often get someone’s attention—nothing has a better open rate than a high-impact dimensional mail campaign. Dimensional mail (also known as lumpy mail) is a type of
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No matter the industry, these are tough times to be selling to business customers. The budget allowances simply aren’t what they used to be, and with less money to go around, proposals are subjected to higher levels of review. Oftentimes, this means that the managers you’ve traditionally dealt with are
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Open your personal inbox any morning of the week, and it feels like everybody is using email as a marketing tool. The more emails your targets receive from other companies, the less likely they will have the desire to open yours. According to business writer Eric Krell, engaging customers and
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For more than 200 years, promotional products have integrated their way into daily life, serving not only as useful tools, but as powerful, long-lasting advertising. But how do recipients feel about receiving promotional products? What purpose do they think such items serve? What actions do they take? These are questions
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