Digital marketing allows you to send very personalized and highly targeted messages to your prospects and customers, but sometimes it’s hard to beat a truly personal touch. Diana Lillicrap and Wendy Ruyle of 5 by 5 Design, Inc. offer three pieces of advice for implementing a more personal touch: • Look
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Because email subject lines are a form of headline, headline-writing fundamentals definitely apply. Brian Clark, CEO of Copyblogger Media, suggests running your next subject line through the following checklist, which is based on the “Four U” approach to headline writing: Useful: Is the promised message valuable to the reader? Ultra-specific: Does the
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Persistence often pays, especially when it comes to lead generation and sales. Jenny Vance, president of LeadJen, offers the following advice for sending a second email to a prospect after an initial email and follow-up phone calls haven’t worked: • Personalize the content. A simple opening, such as, “I hope your
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Successful exhibitors are constantly on the lookout for new, creative trade show booth ideas. According to Trade-show-advisor.com, an effective way to find new ideas is by attending events outside of your industry. As you walk through the exhibition hall, observe what these other companies are doing with their exhibits and displays.
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Research has shown that a direct mail letter with a premium offer can outperform a sales letter alone by as much as 300%. Why do premium offers improve direct mail response? Simply because everybody likes to get something for free. If you have not offered premiums in your most recent
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