Customer influence continues to grow. According to Brian Solis, author of “Engage!” and principal of FutureWorks, how businesses embrace this opportunity says everything about how they view customers—and the relationships they’re shaping as a result. Solis cites a joint study by Jive Software and Penn, Schoen, & Berland that examined how
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While B2C marketers are engaging customers via mobile technologies in earnest, B2B marketers have not yet fully accepted mobile as a revenue-driving channel. With the growing ubiquity of smartphones, along with business users increasingly accessing email, surfing the Web and viewing media (e.g. video, podcasts) via mobile devices, the emerging
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CHALLENGE Yoga Tone Fitness is a new yoga and pilates franchise that is growing fast. With the increasing popularity of yoga and pilates, the franchise network of 40 studios on the West Coast will soon enter major markets on the East Coast. To effectively develop their established brand on the East
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