Use a Personal Touch

Use a Personal Touch

May 29, 2012  |  Articles, How To
Digital marketing allows you to send very personalized and highly targeted messages to your prospects and customers, but sometimes it’s hard to beat a truly personal touch. Diana Lillicrap and Wendy Ruyle of 5 by 5 Design, Inc. offer three pieces of advice for implementing a more personal touch:
Look for opportunities to communicate something authentic and of value to your customer. It could be a thank you note, special gift, personalized letter, or just something fun or new.
Determine the best way to be memorable. From hand-made elements, unique sizes, tactile papers and textures, interesting printing techniques, or even hand-applied stamps, business communications can communicate a level of intimacy and special attention your customers crave.
Consider the best option for delivery of the communication. How you communicate can be just as important as what you communicate.

Digital marketing allows you to send very personalized and highly targeted messages to your prospects and customers, but sometimes it’s hard to beat a truly personal touch. Diana Lillicrap and Wendy Ruyle of 5 by 5 Design, Inc. offer three pieces of advice for implementing a more personal touch:

  • Look for opportunities to communicate something authentic and of value to your customer. It could be a thank you note, special gift, personalized letter, or just something fun or new.
  • Determine the best way to be memorable. From hand-made elements, unique sizes, tactile papers and textures, interesting printing techniques, or even hand-applied stamps, business communications can communicate a level of intimacy and special attention your customers crave.
  • Consider the best option for delivery of the communication. How you communicate can be just as important as what you communicate.



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