Digital marketing allows you to send very personalized and highly targeted messages to your prospects and customers, but sometimes it’s hard to beat a truly personal touch. Diana Lillicrap and Wendy Ruyle of 5 by 5 Design, Inc. offer three pieces of advice for implementing a more personal touch:
- Look for opportunities to communicate something authentic and of value to your customer. It could be a thank you note, special gift, personalized letter, or just something fun or new.
- Determine the best way to be memorable. From hand-made elements, unique sizes, tactile papers and textures, interesting printing techniques, or even hand-applied stamps, business communications can communicate a level of intimacy and special attention your customers crave.
- Consider the best option for delivery of the communication. How you communicate can be just as important as what you communicate.