Today’s consumers are increasingly becoming more mobile and marketers are using new channels to deliver their messages to them more effectively. Called mobile marketing, the approach uses a mobile device such as a smartphone to distribute advertising or promotional messages directly to consumers. Mobile marketing bridges the gap between offline and online marketing. It blends traditional print media with online media.
With QR codes companies can deliver unique messages special offers, ecommerce sites, video directly to consumers wherever they may be to trigger immediate response.
One aspect of mobile marketing is mobile tagging and one of the most popular mobile tagging applications used today is the Quick Response (QR) Code. It is a two-dimensional “bar code” that can transmit several types of information such as a Web URL, a phone number or simple text message. A smartphone equipped with a 2-D bar code reader (app) and Internet access are required to experience the advantages of mobile tagging. With QR codes companies can deliver unique messages—special offers, ecommerce sites, video—directly to consumers wherever they may be to trigger immediate response.
There are many marketing benefits of mobile tagging and QR codes. They include:
- Turning static print media into interactive media
- Getting consumers actively involved with a company’s brand
- Providing an immediate, trackable response mechanism.
The opportunities for QR codes are endless. At PIP Printing, we can incorporate them across a variety of media—business cards, brochures, fliers, direct mail, print ads, posters and signs, car wraps, t-shirts, websites and more. QR codes can be used alone or with personalized URLs, coupons and other response tracking methods.
