Managing and Growing a Brand is Easier With Online Ordering

Managing and Growing a Brand is Easier With Online Ordering

December 1, 2010  |  Articles, Marketing In Real Life

CHALLENGE
Yoga Tone Fitness is a new yoga and pilates franchise that is growing fast. With the increasing popularity of yoga and pilates, the franchise network of 40 studios on the West Coast will soon enter major markets on the East Coast. To effectively develop their established brand on the East Coast, Yoga Tone Fitness management needed to ensure their brand standards were adhered to in every communication piece used to promote and operate the new studios. In addition, they wanted to make the ordering process as easy as possible for all of their franchisees because each location was mostly staffed with instructors who were busy teaching classes and didn’t have time for administrative tasks.

Centralized purchasing combined with preapproved materials and ease-of–use helped both the company and its franchisees.

SOLUTION
We provided Yoga Tone Fitness with a Web to Print online ordering solution that allowed each location to order whatever they needed 24/7. Centralized purchasing combined with preapproved materials and ease-of–use helped both the company and its franchisees. The system provided online catalogs organized by type such as one for administrative items, one for marketing materials and one for promotional products (logo wear and other logo merchandise) for resale. Many of the items in the catalogs contained templates with some parts that each location could personalize with their own contact information including customizing class schedules for their own studio. With the system, each studio owner was able to pay for his/her own orders by using a credit card, much like any other online ordering process.

…management appreciated that the system kept their corporate branding standards intact and helped their franchisees to market the brand

RESULTS
All of the studio owners loved how easy the system was to learn and use. They appreciated the convenience of being able to get what they needed quickly and cost-effectively. Yoga Tone Fitness management appreciated that the system kept their corporate branding standards intact and helped their franchisees to market the brand the way they wanted it represented. With the variety of reports they were able to generate from the system, corporate management was able to make better decisions about future marketing programs.

Fictional company used to demonstrate application.



Leave a Reply

Comment moderation is enabled, no need to resubmit any comments posted.