Most companies are not realizing the full revenue potential of their existing customer base. When the pressure is on, maximizing the data you have about your current customers can make the difference between meeting revenue goals and coming up short.
Data profiling can enable you to sort through the information you have about current customers so you can create profiles of your ideal prospects. The process involves using key data points — such as location, SIC code or annual sales — as research tools to help you find your best prospects. With this information you can:
- Segment a mailing list into distinct groups in order to tailor your communications to a more relevant audience
- Buy or rent a mailing list based on the ideal “customer profile” to maximize your investment
- More effectively target your messaging, creative, call-to-action, and offers
- Determine the best response mechanism to use, such as personalized URLs or trackable phone numbers.
At PIP Printing, we can help you generate a higher response from your marketing efforts with data profiling and mailing services. Call us today for help with your next mailing campaign.