Have you ever ordered something from a company and received a gift you didn’t expect? If it made you feel like the company was really grateful for your business, then you understand the power of freebies. Offering gifts can be a very good marketing tactic—if done right. The type of freebie
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Opportunities for small- to medium-sized businesses to fuel rapid growth via social media marketing are huge, but it doesn’t have to be hard. John Hayes, business development executive for iContact, offers the following six simple ideas for integrating social media into your marketing mix: 1. Socialize your email marketing activity. Add
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If you’re thinking email marketing is a thing of the past, think again. Email still plays a vital role in the marketing mix. However, marketers need to more closely consider specific customer needs and wants to keep their email marketing effective. One of those “needs and wants” pertains to the fact
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Digital marketing allows you to send very personalized and highly targeted messages to your prospects and customers, but sometimes it’s hard to beat a truly personal touch. Diana Lillicrap and Wendy Ruyle of 5 by 5 Design, Inc. offer three pieces of advice for implementing a more personal touch: • Look
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Most sales and marketing professionals involved in lead generation are familiar with “BANT”—Budget, Authority, Need and Timeframe—which are commonly used criteria for qualifying leads. When all four criteria are confirmed, the lead is considered qualified and enters the sales pipeline. While BANT can be valuable to an extent, many companies find
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